We believe that one constant source of guilt for women is whether or not they are able to feed their families, particularly their children, nutritious and fresh meals. Women often can't cook their beloved traditional foods from scratch or without prior preparation due to a lack of time, whether they are working or busy at home. On the other hand, chemicals are added in ready-to-cook packaged food products, compromising the taste. There is either an aftertaste or a strange odour that ruins the overall experience. Furthermore, we are all becoming more aware of the potential harm that chemicals in food can bring, and the food we order out is no exception (taste and colour enhancers are extensively used to make it more appealing).
We identified this problem, and in the absence of truly fresh masalas and chemical-free solutions in the market, iPaaka was born in the kitchen of one such mother!