iPaaka is a registered brand of iPaaka Foods, a clean food & a conscious brand that aims to make every day cooking simpler and tastier without compromising on quality, health and taste. The entire range comprises 14 products that fall under instant mix, ready-to-cook and ready-to-eat categories.
The mixes are 100% preservative-free and made out of natural ingredients. Our vision is to bring back authentic and traditional South Indian recipes to the modern kitchens while keeping the preparations easy and fun. Thus making everyone self reliant in cooking and lead a healthy and sustainable life.
iPaaka sprouted from the everyday demands of a modern lifestyle – fast-paced routine, traffic menace, challenging careers et al. A devoted mom with a full-time career, I am no food martyr but like to eat healthy. But after a hectic day and driving through the chock-a-block Benguluru traffic, I would come home every evening to the same question – “What do I make for dinner tonight?” or “How do I make my breakfast and lunch super quick but healthy?” I tried some ready-to-cook, ready-to-eat mixes from a couple of popular brands that guaranteed an easier and healthier life but, they seldom agreed with my nutritional ethos and invariably contained added preservatives or chemicals to increase their shelf-life. One of them even left me with an upset stomach made me wonder about the side effects of the palm oil and chemicals in them, especially on my kids. Besides, the masala powders in the market were neither authentic nor fresh and none of the options alleviated my dilemma.
While I was going through this ordeal, my mother experimented in her kitchen and introduced me to her home-made instant mixes. Her motive was to make my life effortless while keeping the authentic taste and aroma intact. They proved to be a blessing and my life quickly eased up. I would label the jars I stored the mix in as ‘Ready-to-eat Rasam’ or 'Ready-to-eat Sambar', and one day while I was cooking tomato dal rasam for dinner, I realized I had labelled the jars all wrong. I had my “Aha!!” moment then as it wasn’t ‘ready-to-eat’ but an ‘Instant mix’ for rasam. I realized suddenly that at a subconscious level, this was something I was actually looking out for in the market.
What followed next was a lot of experimenting and improvising on my mother’s recipes to make them more wholesome. The love for Karnataka cuisine and the earnest desire to make some of the unique recipes from Karnataka popular was a driving factor to start iPaaka Foods in 2018, with the idea of making cooking a convenient and comfortable experience for anyone and everyone without having to worrying about the preservatives and chemicals. Whether you are a stay-at-home mom or a working mother, a bachelor, a globe-trotter, or a dad who cooks, your onus is on us.
- Bindu Jayaram
Founder & CEO, iPaaka Foods
Nikhila is the VP and is currently responsible for brand management and growth of iPaaka across all known mediums. Nikhila is a Civil Engineer and has a Master’s in Urban Management from CEPT University. She has over 5 years’ experience working in the development sector working with startups in the social space and foundations like Dasra. Her sheer love for food and her long-term association with Bindu, has led to iPaaka. She truly believes that this world needs good, tasty, easy-to-cook, authentic and nutritious food. Considering how the world is evolving, she believes iPaaka is helping the world remember a time when tasty food was made at home using traditional and natural recipes. When she isn’t spreading the iPaaka gospel, she is cooking or experimenting. Unlike everyone else who travel to see the world, she travels to eat the food from everywhere.
- Nikhila Vishnuvajhala
Vice President, iPaaka Foods
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Commercial and social missionOur mission is to make iPaaka a household name and a global brand. Behind our bold and ambitious goal, though, lies a humble mission. Besides being a convenience food, iPaaka can be used as a life support by a lot of people.
- Think of the elderly who have difficulty cooking and may/may not have the means to hire a suitable cook
- Think of differently abled people who aspire to live an independent life
- Think about survivors in the natural disaster sites. Healthy and comfort food could prove to be life saving
- Think of the civilians and armed forces living in extreme weather conditions, where stepping out/ordering food is not an option for weeks together
Send in your thoughts, ideas and suggestions to help us serve you better.